Shaping the future means questioning the status quo, trying out new things, moving with the times and avoiding stagnation. It means being creative and courageous. For CAS Software, it means developing innovative ideas for CRM + AIA® solutions, new applications and even more benefits – all for the success of our customers and to strengthen the Smart Society.
Thus, we continuously invest 25% of our turnover into the research and development of new technologies to create innovative CRM functionalities, actively shape trends and market developments and, above all, to optimally support our customers' information and relationship management.
Innovative spirit and passion for the future
Driven by our curiosity for the future and the protection of digital freedom, we are always striving for innovation. We love developing ideas, driving new things forward, shaping the CRM market and a positive future for our society. For this reason, we have explicitly founded individual SmartUnits, such as CAS Future Labs, Innovation & Business Design and CAS Grow, which drive the development of innovations in a targeted and organized manner. Always with an eye on the triad of people, technology and business. But beyond this, the spirit of innovation is also part of our corporate DNA: all co-creators have the necessary freedom and the opportunity to think about improvements and develop new ideas, which they can easily contribute via our Ideas app, for example.
However, we don't just act alone, but also seek to exchange ideas with strong and clever minds from research and industry throughout Europe. The CAS CRM strong partner network also provides particularly valuable impetus, as they know the requirements, needs and wishes of the customers best. This is how successful innovation management works at CAS Software AG.
Innovative functionalities for sustainable success with CRM
Because we live in a dynamic world in which the economic, social, political and technological reality is changing rapidly, companies have to stay agile and technological tools such as a CRM + AIA® solution have become indispensable in everyday working life. With the new x16 version of CAS genesisWorld, we provide you with a digital assistant that helps you to create inspiring customer experiences and unique fan relationships that set new standards.
These functionalities make your customer relationship management special:
- Intelligence that thinks for itself: Augmented Intelligence Assistants (AIA® for short) increase the efficiency of day-to-day business and support successful decision-making
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Revolutionary social CRM for your fan community: The world's first fair.digital social network We.Network enables a completely new type of trustworthy communication in secure communities. The clou: It can be combined with the CRM solutions CAS genesisWorld and SmartWe to create a unique social CRM.
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Do it yourself, it has never been easier: Model your individual business processes (e.g. routine tasks) flexibly via drag and drop in our new Business Process Automation Assistant and ensure the consistency and quality of your workflows.
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A powerful combination for more productivity: With the CAS genesisWorld Microsoft Teams add-in, you can make your team collaboration smarter. Simply select documents or contacts from CAS genesisWorld and share them easily with your chat partners.
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Fascinating functions and magical workflows: The smart PicassoAI Assistant is our vision of intelligent AI technology. Let the PicassoAI Assistant generate e-mail campaigns and images quickly and easily based on just a few key points.
Find out more: x16 - revolutionary technology meets human values
Commitment to innovation that is rewarded
Our commitment is seen and recognized: We are delighted that CAS Software has been ranked number one in this year's SZ Innovation Ranking of Germany's most innovative companies by the Süddeutsche Zeitung Institute and Creditreform.
"The award from the Süddeutsche Zeitung Institute and Creditreform as Germany’s most innovative company is a great honor for us and fills the CAS team with great pride", says Martin Hubschneider, CEO of CAS Software AG.
The award for Germany's Customer Champions 2024 also confirms that the continuous further development of CAS CRM products with a focus on customer needs and the guiding principle of customer centricity is worthwhile and fundamental to our sustainable growth.
And what does the future look like?
We don't know, but we're staying tuned and will be happy to contribute to a fair, digital and confident digital world in the coming year. With passion and all our energy, we are driving forward innovative topics that offer CAS CRM customers added value and strengthen them for a successful corporate future.
CAS Software in 1st place in SZ innovation ranking
Find out more
Do you have any questions?
We will be happy to advise you.
Our experts will be happy to help you by phone or e-mail. In our Info Center, you will also find practical tips and more detailed information on current CRM topics.
Customer Support
Tel: +49 721 9638-188