Cloud CRM as part of the future strategy at mk Technology Group

The mk Technology Group is one of the leading suppliers of profile and conveyor technology as well as system solutions for factory automation. After the self-developed CRM solution had become outdated, CAS genesisWorld prevailed over other providers as the new CRM solution for more transparency and flexibility.

Future-proof, high-performance CRM solution from the cloud

With CAS genesisWorld as a growing corporate memory, the administrative effort was reduced, data quality improved and employees were provided with all important customer information across all company locations and at all times.

"The introduced CRM solution CAS genesisWorld is high-performance, transparent, flexible and future-oriented. It makes work easier and more fun", says Sven Saynisch, Head of Marketing at mk Technology Group.

And the IT department was also relieved: By using CRM exclusively as a cloud solution, expenses for operating, administration, maintenance and service were completely outsourced. The cloud CRM solution CAS genesisWorld quickly became part of the future strategy.

Find out more about the success story of mk Technology Group: to the reference.